MLM – Meet Julia

MLM – Meet Julia

When we had the idea to open Belle Armoire around 4 years ago, we sat down and starting listing emerging Australian labels that we just had to have at our boutique. That’s when we came across Millie Loves Min (now known as MLM). We traveled down to Surry Hills in Sydney to meet with owner and designer Julia Softly. We instantly fell in love with her and her label and thus our first order was placed. Since then, MLM has grown into a well known Australian label offering modern, edgy and wearable pieces and we feel very lucky to be able to offer this gorgeous label to you.

We recently interviewed Julia as part of our designer files, whereby we introduce you to some of the amazing Australian designers that create the pieces we offer in store and online.

So here she is…..Meet Julia.

When did you know you wanted to be a fashion designer?

As soon as I entered the Industry 10 years ago in Sydney. With a background in fine art, I went with my heart and knew fashion would be an ideal career where I could utilise my creativity as well as build my business and practical skills.

Owner and Designer Julia Softly

What or who inspires you?

Friends and family are very inspiring. Travel, music and my ambition to do great things within my work.

In your opinion, what’s the best piece you’ve designed to date?

I would have to choose the Ziggy Dress and Top. It is such a versatile piece and suits all shapes and ages. I love to design classic pieces that are also diverse.

The Ziggy Dress by MLM

If you could go anywhere in the world tomorrow, where would it be?

I would go straight to Italy or Paris where I can absorb myself into the culture of food, wine and fashion.

What will be the staple that you’ll live in this Winter?

It would have to be either the Drape Harem Pant or Shoulder blouse.

The MLM Shoulder Blouse and Harem Pant